Flowery Branch is where the Atlanta Falcons work. The team’s headquarters and training facility is at 4400 Falcon Parkway, and every summer it is where training camp happens. The New Georgia Encyclopedia says the team announced in 2004 that it would move training to Flowery Branch, and a $20 million campus was finished for the 2005 training season. This page sets out what the team itself says about camp, what it does not say yet, and how to make a day of it in town.
When is Falcons training camp?
The Falcons’ FAQ says camp is held at the Flowery Branch headquarters, usually starts in late July and lasts two to three weeks. That is the general pattern, not a schedule.
As of Oct. 17, 2026, the team has not published dates for 2027 camp or the rules for its open practices. We will not guess them. When the team posts them, the date, the practice times and any registration step will be on its site, and that is the page to plan from.
- The Falcons say training camp is held at the team's Flowery Branch headquarters, usually starting in late July and lasting two to three weeks, and fans may attend most of the free open practices. Atlanta Falcons: Frequently Asked Questions
Is it free to watch practice?
The team describes the open practices as free and says fans may attend most of them. Most is the word to notice: some practices may be closed, so check the schedule for the day you want. The team’s FAQ also says players often sign autographs as they leave the field.
Can I buy Falcons gear at the facility?
No. The team says it does not sell merchandise at its Flowery Branch headquarters. If you want a jersey to get signed, bring it with you.
What is the facility called?
The team’s FAQ calls it the team headquarters and training facility, at 4400 Falcon Parkway, Flowery Branch, GA 30542. The Greater Hall Chamber lists it as IBM Performance Field. We use the team’s wording, since naming rights can change and the team is the one running camp.
How far is Flowery Branch from Atlanta?
The New Georgia Encyclopedia puts Flowery Branch 45 miles from Atlanta. The City describes it as just over forty miles, about 45 minutes away. Traffic on a July morning will decide which number feels right. The City’s own directions into town use Exit 12 off I-985, which is also the way to Bay Park on the lake.
How do I pair a camp visit with downtown?
Camp practices fill part of a day. Downtown Flowery Branch, the few blocks the City calls Old Town, can fill the rest. These are the pieces we can source:
Eat on Main Street
The City’s Main Street Business Directory lists Caroline’s On Main at 5518 Main St., Whole Being Cafe at 5510 Main St., Peyton’s Pie Company at 5609 Main St., The Porch on Main at 5603 Main St. and Antebellum at 5510 Church St. The Greater Hall Chamber says Antebellum was named one of the “50 Best Southern Restaurants” by OpenTable. We do not have current hours for these, so check each one before you go. More are on our restaurants page.
See the depot and the caboose
The depot at Railroad Avenue and Main Street is a railroad station the City dates to 1890. A historic caboose sits at the north end of Main Street and can be seen from Atlanta Highway (SR 13). Our depot story explains how the City bought the depot for a dollar.
Go down to the water
Flowery Branch Bay Park has shore and pier fishing on Lake Lanier, and a train runs along the water’s edge beside it. It has no boat ramp; our Bay Park ramp guide covers where to launch.
Catch a Thursday market
Camp falls in the summer market season. In 2026 the Flowery Branch Farmers Market met every Thursday from May 14 to Oct. 29 under the pavilion at 5210 Railroad Ave., 3:30 to 6:30 PM by the City calendar (the City FAQ says 7 PM). The 2027 season dates are not published yet. If they follow the same pattern, a Thursday camp visit can end at the market. See our farmers market page.
Do not count on a concert
The free Music in the Branch concerts at The AMP, 5603 Mitchell St., are a first-Sunday series. In 2026 they fell on May 3, June 7, Sept. 13 and Oct. 4, with nothing in July or August. The 2027 dates are not out, so check the events calendar before you plan around one.
Music in the Branch (first Sunday concerts)
Spring to fall 2027. Dates not yet published; the 2026 dates were May 3, June 7, Sept. 13 and Oct. 4.Free live local music at the amphitheater. The City suggests picking up dinner on Main Street and bringing lawn chairs and food.
Free Source: City of Flowery Branch: Events Calendar (calendar data feed read 2026-10-17), checked 2026-10-17
Flowery Branch Farmers Market (summer season)
May to October 2027. Start date not yet published; the 2026 season ran May 14 to Oct. 29.The weekly Thursday market returns for the summer season under the downtown pavilion.
Source: City of Flowery Branch: Farmers Market, checked 2026-10-17
To put the stops in walking order with times, use our visit planner.
Planning questions
Where is Flowery Branch, Georgia?
Flowery Branch is a city in Hall County, in northeast Georgia, on the shores of Lake Lanier. It is about 12 miles from Gainesville, the county seat, and 45 miles from Atlanta. Its historic downtown on Main Street and Railroad Avenue includes a railroad depot the City dates to 1890, and the City says it is one of the only historic Georgia downtowns on a lake.
Source: New Georgia Encyclopedia: Flowery Branch (last edited June 30, 2022)
How far is Flowery Branch from Atlanta?
The New Georgia Encyclopedia puts Flowery Branch 45 miles from Atlanta. The City describes it as just over forty miles from Atlanta, or about 45 minutes away, and the Greater Hall Chamber also gives 45 miles. Travel time depends on traffic. To reach the lake side of town, the City's directions use Exit 12 off I-985.
Source: New Georgia Encyclopedia: Flowery Branch (last edited June 30, 2022)
How far is Flowery Branch from Gainesville?
Both the City and the New Georgia Encyclopedia say Flowery Branch is 12 miles from Gainesville, the seat of Hall County. The City points out that this puts downtown close to the medical facilities in downtown Gainesville. Both cities are in Hall County and both sit on Lake Lanier.
Source: City of Flowery Branch: History
Can you visit or rent the depot?
The depot is now a community center and museum, and the City rents it for weddings, receptions and meetings. The City lists it at 5302 Railroad Avenue with room for 80 seated at tables and a maximum of 135 people. The depot and market pavilion together hold up to 250. Rentals go through the City's Department of Fun.
Is downtown Flowery Branch walkable?
The City describes its historic downtown, which it calls Old Town, as a walkable downtown of small blocks. City events spread across Railroad Avenue, Main Street, the depot and City Hall on Pine Street, as the Stars, Flannel & Vintage Weekend schedule shows. The two Safe Harbor marinas each list downtown as about a mile away.
Source: City of Flowery Branch: History
Is there parking downtown?
For the 2026 Christmas Market, the City listed these parking areas: Pine Street at City Hall, the gravel lot across from City Hall, Railroad Avenue in front of the Police Department, parallel parking on Mitchell Street and on Railroad Avenue, the corner of Snelling Avenue across the tracks, and the empty lot on Chestnut Street. The City has not published a general downtown parking map.
Source: Eventeny: Flowery Branch Christmas Market (hosted by City of Flowery Branch)
Can you get on Lake Lanier from Flowery Branch?
Yes. The City's Flowery Branch Bay Park has shore and pier fishing, but no boat ramp. The City says boat ramps are right next door at Hideaway Bay Marina. Two Safe Harbor marinas, Aqualand on Lights Ferry Road and Hideaway Bay on Mitchell Street, are in Flowery Branch and each list downtown as about a mile away.
How do you get to Flowery Branch Bay Park?
The City's directions are to take I-985 to Exit 12, go west toward Lake Lanier on Phil Niekro Blvd. to Atlanta Highway, cross the railroad tracks, and follow the signs for Flowery Branch Park, Hideaway Bay Marina or Fish Tales Lakeside Grill. The park pavilion can be reserved through the City, but it has no lights.
Can you watch Falcons training camp in Flowery Branch?
The Falcons say fans can watch most practices during training camp, which is held at the team's Flowery Branch headquarters. Camp usually starts in late July and lasts two to three weeks, and the team describes the open practices as free. Players often sign autographs as they leave the field. Check the team's site for each year's dates.
Where is Flowery Branch City Hall?
City Hall is at 5410 Pine Street, Flowery Branch, GA 30542, and the City's main phone number is 770-967-6371. The City rents its Community Room, which seats 145 at tables. The City's events office, the Department of Fun, runs the downtown markets and festivals.
Written by the Downtown Flowery Branch Editorial Team. AI tools help us draft; people check every fact before it publishes.
Dates, rules and hours can change. The organisers have the final word: City of Flowery Branch
